Archive for May, 2010

How can we keep our approach to selling fresh, especially when we’ve been working in the same market for some time?

Thursday, May 27th, 2010

How can we keep our approach to selling fresh, especially when we’ve been been involved in the same market for some time? It’s a real challenge for many of us. We know the product, we know the market, we know the competition, we know our customers. It’s all become routine. We’re on top of our game and there is very little challenge anymore. But that is where we can be so wrong.

Just imagine we were coming into the market for the first time with a fresh perspective. What questions would we ask? Here are a few examples and as you read them consider if you know the answers to them for your customers:

  • What are your customers’ current strategies for achieving their obectives?
  • What plans do they have for the next 6 to 12 months?
  • How do they see the market developing?
  • What changes are they planning for?
  • Which competitors do they most admire?
  • What do your key customers most value about what you do?
  • What would your customers most like to see in your service in the future?
  • How could the service from your customers’ suppliers be improved?

And there are many more questions. If you know the answers then that’s fantastic. If you don’t, how do you feel about a fresh new sales person going into your customers and asking these questions? What could they do with the knowledge they may gain?

One aspect of being in a market or role for some time is that we tend to stop being so curious and start to make assumptions. One way of refreshing our approach is to look again at our market and ask our customers the kind of questions we would if we were new to the job. A good way to do this is to pair up with a colleague, perhaps from a different geographical area, and to quiz each other about our customers, market and competitors. We go through each customer and our colleague questions us rigourously about what we know, what we’re assuming and what we don’t know.

By doing this we soon discover we are not quite as knowledgeable as we thought we were. And in the process it can reinvigorate our approach and improve our motivation to get out there and find the answers to the questions we couldn’t answer. Finding out new things about a cutsomer we have known for some time is refreshing and can give us a new boost for the role.

Better to do this than for that fresh new sales person to do so.

Is there a difference between Management & Leadership?

Tuesday, May 25th, 2010

Is there a difference between Management and Leadership? And if there is a difference does it matter? It’s interesting to observe how many more people have the word manager in theirtitle rather than leader, so maybe it does matter. If we look at some of the definitions we can see a clear difference. Some people define leadership as being about setting the objectives; communicating the vision; defining the culture in which people operate. Management some say is about day to day actions; making sure people are doing what they should be doing; ensuring processes are working; sorting problems with people or processes; fire fighting; organising resources.

In these definitions we can see a significant difference. Where management conserns itself with the day to day, leadership is setting the culture or atmosphere in which the work is done. So a management task maybe to ensure the team is working according to the agreed procedures, whereas leadership is about creating the right culture in which poeple can be at their most productive.

One way of looking at the difference is to look at a challenge. Let’s say one of the team keeps missing a deadline for a report which they need to submit every week at the same time. Is this a management or leadership challenge? You might say it is a management challenge because it is concerning the work of the day to day and it’s not about the vision thing. The team member needs to be reminded of the importance of the deadline and why it is there; perhaps asked if they need help in completing the report on time; or maybe asked why they are not finishing on time.

However there is a stronger argument that this is a leadership issue because the team member believes they can submit the report late without consequence, or at least appears to think that the report being late does not matter. This team member is working in a culture which may not only allow lateness but encourgaes it! The more the manager does not pick up on this behaviour the more it is encouraged. If, through leadership, the culture had been defined properly the employee would not feel it appropriate to submit late reports and certainly would not do so without alerting their line manager to the impending lateness.

So another way of looking at the situation is that management is about fixing day to day issues, whereas leadership is about understanding how to encourage people to do the right thing in the first place. When a challenge occurs the manager in us says ‘how do we fix this?’ but we should perhaps listen to the leader in us saying ‘why has this happened?’

Take another example. You overhear a Supervisor talking to one of their team ‘you have got to complete this form correctly, if you don’t we will get the finance team on our backs and you know what a nightmare that can be.’ Management or leadership? True the form filling is a day to day task, but what does this little sentence tell us about the culture being established in this part of the organisation?  One, the Supervisor is using a mild form of fear to motivate; Two the finance team is being labelled as troublesome; Three there is no logic used in motivating the required behaviour, it is all emotion; Four, the culture in this situation looks conflict based.

There is a lot of work to do here and it is not on completing the form. Time needs to be invested with the supervisor to help them change their view of the required culture in the organisation; develop respect for the finance team and to reconsider how they motivate their people.

And how to do this? That’s another blog!

ITD Legal blog: With influencing it’s firstly about why they should listen to you, then it’s about what you have to say

Wednesday, May 5th, 2010

Before we plan how to persuade someone it can be useful to first consider why they should listen to us. To ask ourselves questions like; What is their opinion of us?; How well would they receive a message from us?; How do they view our role?; Is their mind open to us? Would they value our opinion on this subject?; Who does influence them & why?

Before we start to try to influence them on an area, it can be a smart move to try to influence them on us first of all. Some call it the difference between the message and the messenger. First make sure they are influenced about the messenger and only then try to deliver your message.  So how can we do this?

Third Party – if you have a contact  or champion who considers you positively and they would be prepared to support you, this would be a great strategy. You ask them to say to your target something like ‘You know Jill in purchasing has got some excellent ideas on purchasing strategy and how to drive more value out of this firm, you could do a lot worse than listen to her’. Should work every time and now your target is listening because they respect the opinion of your champion.

Network - This is where you use your network outside the firm as a lever to get the partner interested. So it might go something like, ‘I know I am a lawyer with 2 years experience, but I have a good network of colleagues across some of the top firms in this practice area and I’ve got some ideas I think you might be interested in hearing…’ There is logic in this argument and there is also the temptation of finding out what other firms are up to.

Role – This is where you use the definition of your role to logically position your value. So this one might go, ‘As the head of IT for this firm / area obviously it’s my job to deliver what the firm  needs, but it’s also my role to identify opportunities for improving value, as such I have a number of ideas which will deliver value and may drive down some costs at the same time…’

These are just three ideas of how to make sure they accept us before we try to influence them.  And even if this is not required every time, by using this approach we make sure the foundations of our arguments are very strong. In this way we ensure they have accepted the messenger before we deliver the message.