Nudge Training
helps professionals influence decisions without pressure—by applying behavioural science to workplace challenges. Whether you lead teams, pitch projects, or navigate internal change, this training gives you practical tools to nudge others toward better choices—ethically and effectively
Nudge Training Options
Seminar
Exec Summary
Half Day Workshop
Full Day Course
Sales Training
Training for Lawyers
Using Nudge in Design Training
Nudge Consultancy
What is Nudge Training?
Nudge Training takes behavioural science theory and applies it to real-world business interactions. Inspired by the groundbreaking work of Nobel Prize winner Richard Thaler and Cass Sunstein, this training reveals how seemingly small design choices—nudges—can significantly influence decision-making.
Instead of telling people what to do, you’ll learn how to guide their thinking with smarter structures, subtle framing, and better choice architecture.
How Nudge Training works
We design every Nudge Training workshop to be interactive, practical, and grounded in your day-to-day work. You’ll bring real challenges into the session—and leave with tested strategies you can apply immediately.
Topics we cover include:
- Influencing senior decision-makers
- Presenting complex recommendations persuasively
- Framing internal process changes for better adoption
- Guiding client behaviour through emails, meetings, or proposals
- Reducing friction and increasing clarity in your communicatio
Typical Nudge Training outcomes
By the end of the session, you’ll be able to:
- Apply the psychology behind choice and behaviour
- Frame options to increase buy-in
- Avoid common “reverse nudges” that unintentionally block decisions
- Build more persuasive presentations, processes, and conversations
- Improve internal engagement and external client response
Delivery options and format
We deliver Nudge Training:
- Virtually or in-person
- In small teams, larger cohorts, or one-to-one coaching
- Over one or two sessions, each lasting 60 to 120 minutes
Sessions run via Zoom, MS Teams, or your preferred platform. And we tailor every programme to your team’s context and learning style.
What makes Nudge training different
Unlike traditional influencing skills training, Nudge focuses less on how you deliver your message—and more on how your audience receives it.
You’ll learn why people resist certain ideas, how default behaviours shape choices, and how to remove subtle barriers that reduce your success rate. It’s a mindset shift—from persuading harder to influencing smarter.
Try Nudge in these situations
Nudge Training helps when you need to:
- Convince stakeholders to back your strategy
- Manage internal service requests more efficiently
- Get colleagues to follow a new process
- Encourage clients to adopt new approaches
- Reduce decision fatigue in meetings and communication
Example training agenda
While we tailor each session, here’s a sample structure:
- What is Nudge? Why does it matter?
- Everyday Nudges we already experience
- Breaking down your real challenges
- Nudge strategies for presentations, meetings, emails, and workflows
- Spotting “reverse nudges” that prevent action
- Designing & testing your new approach
- Group feedback and personal action plans
Pre and post workshop support
Before the session, participants receive a short pre-read and questionnaire to personalise the experience. After the session, we provide:
- A PDF summary of strategies and workshop materials
- Optional 1:1 coaching
- Follow-up calls for further application and support
How does Nudge relate to influencing skills training
Nudge Training compliments traditional influencing skills training because it looks at situations from a different perspective. Where the traditional approach covers what you present and how to be persuasive, Nudge Training takes a different view. It looks at what would give your idea the best chance of success. The methodology identifies some very common reverse Nudges, that is, when we make decisions difficult for our colleagues or clients. The two sorts of training sit very well together. It also sits nicely with our assertiveness training, because to use nudge we sometimes need to be a bit more assertive than normal.
You could also include a session on Nudge within any leadership training or management training.
Examples of where Nudge has been used
Nudges are used a lot on roads to encourage safe behaviours in both drivers and pedestrians.
Examples of where Nudge has been used in reverse
Nudge can also be used in reverse. This is where, for example, you don’t want someone to make a decision, where you prefer inertia. For example mobile phone companies give multiple choices on tariffs, to the extent that it results in many people not changing their provider.
The same is true of energy suppliers. We know we could save money by changing but it is just too complicated.
Case Studies
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
Working Effectively at Clifford Chance - Martin Chapman
I attended this session delivered by Martin and found it very insightful and engaging. Martin shared very realistic scenarios which required us to challenge how we would respond and the impact of different ways of saying things. A very interactive session and it was easy to remain engaged. I took away a lot from it
Personal Development Training (Negotiation Skills)
Martin is a fantastic trainer and easy to talk to. He makes the course easy to process and allows plenty of time to discuses anything you need clarifying. The course has been designed well and was adaptable to make it more relevant and personal to meet my target needs I was hoping to achieve.
I would recommend anyone to sign up for a course with Martin based of my personal experience and I look forward to working with him again within the future
A fantastic course
Thank you Martin for a fantastic workshop on Professional Business Communication. I have learnt a lot and found it very enjoyable. I have a lot to take away with me and will be trying your suggestions and tips going forward.
Start a conversation on Nudge Training
Complete the form below to explore how Nudge Training could unlock better decisions, higher engagement, and smoother collaboration in your team. Whether you’re aiming to improve internal processes or strengthen client influence, we’ll tailor a solution that works
Call us on +44 (0)800 804 8086
