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Consultative Sales
Consultative sales is a highly successful technique in business to business selling where partnering with the client is important. Consultative sales is where the sales person needs to work with the client to design a bespoke solution. One definition of consultative sales is the ability to be seen as an advisor.
This could be phrased as a business professional, a technical specialist, or a source of informed ideas.
A person using this approach, sells based on their abilities to engage with the customer as a peer, through their knowledge and conversational style.
They ask intelligent questions that provoke the thinking of the customer, making consultative sales more of a partnership approach to sales.
Typical Agenda
| Definitions of selling | |
| Questioning – high level skill development | |
| Engaging with customers at an emotional level | |
| Identifying knowledge or capability gaps with the client | |
| Consultative skills | |
| Consultative sales milestones |
