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Pharmaceutical Sales Training
Pharmaceutical sales training develops the skills to succeed in this market area. Selling to G.P.s requires a specific set of skills to gain attention, keep interest and motivate commitment. This can be very different to selling to PCTs or Hospitals in order to influence a formulary or use of a drug, or to sell more within an existing formulary.
The ITD approach to pharmaceutical sales training is to design any programme around the needs of your business and the sales team. This could include techniques to develop a better understanding of the client’s psychology, the use of questioning to get a thorough picture of client needs, wants and motivations and recognising and using the various sorces of power.
The programme for pharmaceutical sales training is based on your agenda with a possibility to link the training to your existing sales performance measures and an ROI.
Typical Agenda
| Performance criteria | |
| Self assessment using on –line questionnaire | |
| Defining value from the client’s perspective | |
| Selling an idea | |
| Questioning skills | |
| Influencing a formulary | |
| Lunch time presentations | |
| Gaining commitment for trials and using your product |
